haku: @indexterm Marketing mix / yhteensä: 205
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1.
The power of inertia: Conservatism in marketing resource allocation
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 356-372
 2011 Corstjens, M.
Umblijs, A.
Wang, C.
2.
Can old media enhance new media? How traditional advertising pays off for an online social network
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 42-49
 2010 Pfeiffer, M.
Zinnbauer, M.
3.
A study of marketing standardization and performance of Australian, Japanese, and U.S. firms
Journal of Asia-Pacific Business
2010 : VOL. 11:4, p. 296-308
 2010 Kustin, R.A.
4.
Beyond matrices and black-box algorithms: setting marketing priorities with marketing strategy conferences
Journal of Marketing Management
2009 : VOL. 25:5-6. p. 571-590
 2009 Schilling M.S.,
Schulze-Cleven, P.J.
5.
Estimating the SCAN*PRO model of store sales, HB, FM, or just OLS?
International Journal of Research in Marketing
2008 : MAR, VOL. 25:1
 2008 Andrews, R.L. (et al.)
6.
A conceptual framework for the implementation of enterprise information portals in large organizations
European journal of information systems
2006 : DEC, VOL. 15:6, p. 635-647
 2006 Scheepers, R.
7.
Connecting with the culture: a case study in sustainable tourism
Cornell Hotel and Restaurant Administration Quarterly
2006 : NOV, VOL47:4, p. 369-381
 2006 Hawkes, E.
Kworting, R. J.
8.
Comment on: the marketing mix revisited: towards the 21st century marketing by E. Constantinides
Journal of Marketing Management
2006 : APR, 22:3-4, p. 407 - 438
 2006 Möller, K.
9.
The marketing mix revisited: towards the 21st century marketing
Journal of Marketing Management
2006 : APR, VOL. 22:3 - 4, p. 407 – 438
 2006 Constantinides, E.
10.
A managerial investigation into the product placement industry
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 73-92
 2005 Russell, C.A.
Belch, M.
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